Tune in this week for a candid conversation with Loren Buchanan, Director of Marketing at Soul Speak Press. Jess and Loren discuss the complexities of marketing a book, beyond just sales numbers, and what true success can look like for authors. Loren emphasizes the importance of setting specific marketing goals that align with an author’s vision, rather than focusing solely on book sales.
They dive into how speaking engagements, podcast interviews, and building a strong social media presence can serve as powerful components of a holistic marketing strategy. For authors looking to navigate the often daunting world of book promotion, Loren’s insights offer valuable guidance on how to craft a marketing plan that works for them—one that considers both their goals and the broader, long-term impact of their work.
This podcast is hosted by Jessica Buchanan, a NYT Bestselling author, speaker, survivor and founder of Soul Speak Press. Soul Speak Press is a boutique non-traditional publishing company focused on publishing stories from women who have been through something, now they know something, and can teach us something.
Learn more about Jessica's first book: Impossible Odds: The Kidnapping of Jessica Buchanan and Her Dramatic Rescue by SEAL Team Six
Learn more about the Deserts to Mountaintops Anthologies. If you're interested in hearing interviews with our Soul Speak Press authors, check out the Deserts to Mountaintops Podcast.
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